
For a long time – years – I thought that coaching was about helping people move better: about pointing out where they were making mistakes and teaching them how to move with “good form.” And that’s partially correct.
But what I’ve learned in 13 years of coaching is that correcting (I prefer the term “refining”) movement is only a small part of what coaching is. Much more of it happens in conversations than with a barbell in your hands. Coaching is about finding out where you are. It’s about finding out what matters to you. It’s about measuring and tracking those things and charting a course for how to change them the way you want them to change, and then keeping you on task to actually get those results you’re looking for.
When we opened up 11 years ago, we had one tool to do that: CrossFit. Now we have more. CrossFit is great, but it has its limits, just like anything. So we also do nutrition coaching (which is only 5-10% about what to eat and 90-95% about how to make eating support your goals in a way that feels easy and attainable). We also do habit coaching, which is a lot more about lifestyle and might cover nutrition, but also might cover stress management, or sleep, or even cultivating meaningful relationships. We also do personal training, which is tailored to specific goals instead of general goals like “getting healthier.” We also cultivate an ever-expanding list of amazing colleagues and professionals so that when we either can’t directly help someone achieve their goals or we’re not a good fit, we can connect them with the person who can get them where they want to be.
My point is this… coaching is about one thing above all others: helping you. And it is our goal to be able to help you with literally anything. And if we can’t do it directly, we will recommend someone who can.
All you have to do is CLICK HERE and let’s have a conversation.
